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Glossary of Internet Terms and Phrases

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

Cache

A cache (pronounced CASH) is a place to store something temporarily. The files you automatically request by looking at a Web page are stored on your hard disk in a cache subdirectory under the directory for your browser (for example, Internet Explorer). When you return to a page you've recently looked at, the browser can get it from the cache rather than the original server, saving you time and the network the burden of some additional traffic. You can usually vary the size of your cache, depending on your particular browser.

Source: Dictionary.com

Catch-All

A program that allows any email sent to your domain to go to a particular email address. That allows any email sent to a misspelled or unused username will still get to a person who can deal with them.

Certificate Authority

An entity (typically a company) that issues digital certificates to other entities (organizations or individuals) to allow them to prove their identity to others. A Certificate Authority might be an external company such as VeriSign that offers digital certificate services or they might be an internal organization such as a corporate MIS department. The Certificate Authority's chief function is to verify the identity of entities and issue digital certificates attesting to that identity.

Source: Dictionary.com

Click-Through

The action when a user clicks on your search listing and arrives at your Web site.

Source: Overture.com

Click-Through Rate (CTR)

The number of clicks of all of your listings in a category received divided by the number of impressions received.

Source: Overture.com

Pay Per Click Ad Management by Light Speed Networks.

Client

A computer system or process that requests a service of another computer system or process (a "server") using some kind of protocol and accepts the server's responses. A client is part of a client-server software architecture.

For example, a workstation requesting the contents of a file from a file server is a client of the file server.

Source: Dictionary.com

Cold Fusion

An application development tool from Macromedia for writing Web pages that interact with databases. Instead of writing tedious CGI and Perl scripts, operations are coded in the ColdFusion Markup Language (CFML) which uses HTML-like tags embedded in the Web pages. The ColdFusion engine, which interfaces with a Windows-based Web server, interprets the codes, accesses the database and delivers the results as HTML pages for the Web browser. ColdFusion was originally developed by Allaire Corporation, Cambridge, MA, which merged with Macromedia in 2001.

Source: TechWeb.com

Cold Fusion Solutions by Light Speed Networks.

Command Line

Commands that a user types in in order to run an application.

Source: Dictionary.com

Comment Tag

An HTML tag where you can add your own comments. < !-- Your Comment Here -- > Invisible to your website visitors and is ideally used to mark sections of your page for future revision.

Common Gateway Interface (CGI)

A standard for running external programs from a World Wide Web HTTP server. CGI specifies how to pass arguments to the executing program as part of the HTTP request. It also defines a set of environment variables. Commonly, the program will generate some HTML which will be passed back to the browser but it can also request URL redirection.

CGI allows the returned HTML (or other document type) to depend in any arbitrary way on the request. The CGI program can, for example, access information in a database and format the results as HTML. A CGI program can be any program which can accept command line arguments. Perl is a common choice for writing CGI scripts. Some HTTP servers require CGI programs to reside in a special directory, often "/cgi-bin" but better servers provide ways to distinguish CGI programs so they can be kept in the same directories as the HTML files to which they are related.

Whenever the server receives a CGI execution request it creates a new process to run the external program. If the process fails to terminate for some reason, or if requests are received faster than the server can respond to them, the server may become swamped with processes.

In order to improve performance, Netscape devised NSAPI and Microsoft developed the ISAPI standard which allow CGI-like tasks to run as part of the main server process, thus avoiding the overhead of creating a new process to handle each CGI invocation.

Source: Dictionary.com

Compound Document Format (CDF)

A Compound Document is the W3C term for a document that combines multiple formats, such as XHTML, SVG, SMIL and XForms.

Home: http://www.w3.org/2004/CDF/

Content Management

Before we can define content management, we first have to find content. Content is esentially any information, you don't have to work in the media industry to produce content. Instruction manuals, marketing materials, customer service e-mails, and invoices are all content. Content management usually refers to what is now called Web content management software, usually driven by a database, that simplifies and automates the construction of Web pages.

Source: IntranetJournal.com

See also: Document Management, Enterprise Content Management

Content Management software by Light Speed Networks

Conversion

A conversion is typically a sale, newsletter sign-up, product registration, price quote or other type of lead-generation activity.

Source: Overture.com

Conversion Rate

How many visits to your site converted to a sale or action.

Source: Overture.com

Cookie

A collection of information, usually including a username and the current date and time, stored on the local computer of a person using the World Wide Web, used chiefly by websites to identify users who have previously registered or visited the site.

Source: Dictionary.com

Cost Per Acquisition (CPA)

The amount an advertiser pays to acquire a customer.

Source: Overture.com

Crawler

Also known as a "Web crawler," "spider," "ant," "robot" (bot) and "intelligent agent," a crawler is a program that searches for information on the Web. It is used to locate HTML pages by content or by following hypertext links from page to page. Search engines use crawlers to find new Web pages that are summarized and added to their indexes.

Source: TechWeb.com

Search Engine Optimization Services by Light Speed Networks

CRM (Customer Relationship Management)

Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralized database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.

Source: Dictionary.com

CSS (Cascading Style Sheets)

A simple stylesheet for adding style (e.g. fonts, colors, spacing) to Web documents.

Home: http://www.w3.org/Style/CSS/

Website Development Services by Light Speed Networks

CSV (Comma-Separated Values) File

In computers, a CSV (comma-separated values) file contains the values in a table as a series of ASCII text lines organized so that each column value is separated by a comma from the next column's value and each row starts a new line. Here's an example:

Doe,John,944-7077
Johnson,Mary,370-3920
Smith,Abigail,299-3958
(etc.)

A CSV file is a way to collect the data from any table so that it can be conveyed as input to another table-oriented application such as a relational database application. Microsoft Excel, a leading spreadsheet or relational database application, can read CSV files. A CSV file is sometimes referred to as a flat file.

Source: WhatIs.com

Cyberspace

The electronic medium of computer networks, in which online communication takes place.

Source: Dictionary.com

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Last modified: Monday March 21, 2011 12:18 PM